Yacht Club Show and Symposia

Organizers:
The Management Center of Aquatic Sports of the General Administration of Sport of China
IIR Exhibitions (Beijing) Ltd

Vigorous efforts will be made to publicize all the programs together with the promotion of the exhibition and to organize visitors.
The professional and public media will be invited to the spot to report all the activities during and after the exhibition.

Background

The yacht club is playing an important role in boosting the boat consumption. The boat owners will need assistance from the clubs on the steering training, course design, after-sales service and anchoring berth. In addition, the club will also work for fostering the yacht culture.

Currently China has a number of clubs mainly distributed in Shanghai, Hangzhou, Shenzhen, Hainan, Tianjin, Qingdao, Dalian and Nanjing. However, the club development is unbalanced, especially between the south and the north part of China. The reasons lie in not only the local economic strength and the climate difference between the south and the north; but the backwardness of the related rules and regulations constituted and enforced by Chinese government. Beijing enjoys a huge boat consumption market, but has not a mature boat exhibition for the boat producers, distributors and clubs. The potential buyers here have many questions on the boat berth and following services. Thus, Beijing International Boat and Marina Development Show will provide a good opportunity for the yacht clubs in the other areas to introduce their services and programs.

Placed at Beijing, the exhibition will help to drive the development of the boat industry by attracting the central government’s and media’s full attention. It is a hard-won opportunity for the domestic yacht clubs to exchange experiences with each other and to improve the terminal service of the boat industry.

Contents

Program 1. Dedicated yacht club exhibition zone
A dedicated and specially constructed yacht club exhibition zone will be arranged for the yacht club exhibitors who have booked the standard shell scheme in order to highlight the club exhibitors’ image and attract visitors. No extra fee will be charged for the special decoration and construction.

Program 2. Club presentations (30min/session)
A half day will be spared especially for the club exhibitors to promote themselves. Totally four sessions will be held and the final list will be fixed based on exhibitors’ stand-booking order. The organizers will assist the exhibitors taking part in the presentation program to organize media and visitors.

Time (draft): 13:30-16:00, November 21, 2008

A dedicated presentation zone will be set up in the exhibition hall with video and audio equipment. Chances will be offered to the clubs to make presentations free of charge. The clubs shall prepare the promotion materials and video files by themselves. The presentation may cover the club development situation, club services, analog steering training, boat maintenance training and member enrollment etc. The organizers will direct the media, visitors and exhibitors to attend the program with broadcasting.

Program 3. Conference
Time (draft): 9:30-12:00, November 21, 2008

Session 1.
Content:
Representatives of famous yacht clubs domestic and abroad will make speeches to share their successful experience of club planning, operation and development.

Drafted topics:
“How to manage a yacht club scientifically?”
“The true mission of a yacht club”.

Audience:
Club management personnel
Boat manufacturers/distributors
Investors
Interested visitors
Media
Etc.

Session 2.
Content:
Relevant government bodies and departments will interpret the policies or prospect on the industry development. Officials of the General Administration of Sport will formulate the topics and deliver keynote speeches.

Audience:
Representatives from related governmental bodies and associations concerned
Club management personnel
Boat manufacturers/distributors
Investors
Interested visitors
Media
Etc.

Program 4. the map board for the yacht club
A map board will be set up at a noticeable location in the exhibition hall to show the domestic yacht club exhibitors’ location. The map will mark their name, logo and exhibitors’ booth number which will guide the visitors to reach the club exhibition zone easily.

Program 5. “Club Special Page” in the show catalogue
The organizers will provide a “Club Special Page” in the show catalogue for the club exhibitors free of charge, listing their name, logos, booth number and page numbers in order for readers to find their information conveniently.